ModCloth is strictly an online store. Its website has a user friendly url, and the site is very easy to navigate. It keeps the user experience in mind by adding motion to the website with special offers and latest trends. The informational architecture is built by listing each category of clothing they sale, making it easier to find what you are looking for. Site navigation is also easy with the search bar and categories at the top of the page. A user can find exactly where to go without scrolling down on the website. When selecting a category like “Tops” there was a pull down menu specific for blouses, sweaters, swimsuits, and sale items to make site navigation easier for the user to find exactly what they are looking for. When shopping for items a customer can see pictures of each individual items at different angles along with reviews from other customers about the item to help with their shopping experience. They also offer apps on smartphones and tablets for easier mobile shopping. They do a lot of social media marketing by reaching the Facebook, Twitter, and Instagram users. They also offer a promotional by signing up for their emailing list for special offers.